Beauty and skincare brand Recode Studios is eyeing Rs 50 crore in revenue by the end of the 2024 financial year as its double-digit growth continues. The business plans to open stores across the country and expand its offering to fuel growth. 

“Looking ahead, we have set ambitious targets for further growth,” said Recode Studios’ co-founder Dheeraj Bansal, Indian Retailer Bureau reported. “Our aim is to achieve a revenue of Rs 50 crore by the end of the fiscal year 2023 and 2024. This growth trajectory reflects not just our rapid expansion but our success in navigating the competitive beauty market.”
 
Recode Studios reported revenue totalling Rs 26 crore in 2022 representing swift growth from its reported total of Rs 25 lakh in 2018. The brand plans to further boost revenue growth by continuing to expand its brick-and-mortar presence across India and will open 20 new stores by the end of the year. 

Recode Studios aims to make its products more accessible in Tier 2 and 3 cities to cater to the growing demand for branded beauty and personal care goods in non-metro areas. The brand also aims to widen its offering and continue to introduce new products. 
 
“Our journey is not just about selling products; it’s about creating a community,” said Bansal. “We believe in educating our customers, forging a connection that goes beyond the transaction. Our commitment to customer engagement has been a driving force in our growth.”