CaratLane’s sister jewellery brand Shaya has opened a new store in Hyderabad to expand its retail presence in Southern India. Located on the ground floor of Amrutha Mall, the store retails Shaya’s full range of women’s 925 silver jewellery. 

“This offline store by Shaya offers a warm and welcoming ambiance with cosy interiors and pretty aesthetics, instantly making you feel at home,” announced the brand in a press release. “From the stunning displays that are larger than life to the excellent retail plan that gives you a glimpse of everything Shaya has to offer, all at once, this store in Hyderabad is a must-visit! As the bold and edgy counterpart of CaratLane, Shaya caters to all personalities with its variety of collections and this offline store is no different. From statement pieces to understated, low-key designs for everyday wear, there is something uniquely handcrafted for every identity and wearer.”
 
The store has a warmly lit interior with a light blue ceiling and natural hues walls. Jewellery is displayed inside illuminated glass cabinets set on natural wood and digital screens showcase the brand’s latest collection campaigns. 

CaratLane launched Shaya to offer modern silver jewellery designs and engage shoppers with handcrafted products. The label’s new address houses its Chitrakalay Kolkata, Bloom Your Way, To the Wanderlust in You, and The Legacy of Rani Lokmahadevi collections and offers in-house styling assistance to help shoppers find the right looks for their needs.