E-commerce major Flipkart will host the 10th edition of its annual festive season sale The Big Billion Days (TBBD) from October 8 to 15.

The nine-day sale event will see participation by over 14 lakh entrepreneurs, including Flipkart Samarth sellers, encompassing artisans, weavers, women, and self-help groups (SHGs).

The company plans to introduce several new technology-based features during the TBBD including generative artificial intelligence technology in the form of conversational assistant, ‘Flippi’ to guide customers, augmented and virtual reality feature to visualise products in real life etc.

It will also introduce a one-to-one video assistance feature, that will enable customers to have real-time video conversations with sales associates for personalised recommendations.

Commenting on the sale event, Kalyan Krishnamurthy, CEO of Flipkart Group in a statement said, “The Big Billion Days this year is a special one, not just for Flipkart, but for the entire ecosystem, as we step into this milestone 10th year.”

“This growth story is one that transcends across our growing seller network, MSMEs, brands, Kirana partners and Samarth programme – creating numerous jobs and promoting inclusion in the digital economy at large. Over the years, the Indian e-commerce industry has witnessed exponential growth, fuelled by the country’s growing digital infrastructure,” he added.

To fulfill customer demands during the festive season, Flipkart will generate over 1,00,000 new job opportunities across its supply chain, including fulfilment and sortation centres, and delivery hubs.