LilaNur Parfums prepares for India launch
Fashion and lifestyle brand Good Earth’s founder Anita Lal plans to launch her perfume brand LilaNur in India. The luxury fragrance line has launched in numerous international markets and is now planning a “homecoming”.
LilaNur will officially launch in the Indian market after debuting in the UK, US, and online in July 2022, Good Earth announced on Facebook. The perfume brand is a collaboration between Lal and fragrance expert Paul Austin.
“The legendary doors at Harrods, Bergdorf Goodman, and Neiman Marcus open to welcome LilaNur Parfums,” announced Good Earth on Facebook. “Find the range of Eau de Parfums and Attar Absolus exclusively in these stores – each bursting with the fragrant flora, colours and sensations of India, and crafted by the world’s greatest noses.”
The fragrance brand was developed to mix French and Indian knowledge around scents and wellbeing. LilaNur launched with a range of seven eau de parfums and three ‘Attar Absolu’, which is a traditional form of intensely strong and long lasting perfume, for which the Indian market is gearing up.
LilaNur echoes Good Earth’s focus on sustainability and its floral absolutes are macerated for over 100 days with traceable, sustainably-sourced natural sandalwood oil to create the perfumes. The perfume bottles have also been designed to resemble traditional decorative fragrance bottles to fit with Good Earth’s ornamental aesthetic.
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